Pushing the Limits with Race Fans

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INDYCAR

The goal was simple. These cars are like rocket ships. Let’s convey that.

INDYCAR TV :30 - "Launch"

In INDYCAR, they don’t leave the pits so much as they leave the launch pad. We wanted fans to get a hint of what drivers were feeling and the sense of anticipation built into even just a few seconds of downtime. Every detail needs to be addressed and it needs to happen fast. Because you’re losing more than 300 feet of track position for every second you’re sitting still. In other words, don’t blink.

Details

Services
Creative Strategy
Ad Campaign Concept & Development
Branding
Broadcast TV

Client
INDYCAR

Industry
Sports

More Work

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INDYCAR