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Pushing the Limits with Race Fans

The goal was simple. These cars are like rocket ships. Let’s convey that.
INDYCAR TV :30 - "Launch" 

In INDYCAR, they don’t leave the pits so much as they leave the launch pad. We wanted fans to get a hint of what drivers were feeling and the sense of anticipation built into even just a few seconds of downtime. Every detail needs to be addressed and it needs to happen fast. Because you’re losing more than 300 feet of track position for every second you’re sitting still. In other words, don’t blink.


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AAA Hoosier Motor Club

Determining Which Attracts More Attention: Offer or No Offer?

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University of Indianapolis

An Integrated Media Plan that Delivered A+ Results

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Goodwill of Central & Southern Indiana

Targeted Campaigns That Improved Lives and Careers

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