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INDYCAR

Pushing the Limits with Race Fans

The goal was simple. These cars are like rocket ships. Let’s convey that.
INDYCAR TV :30 - "Launch" 

In INDYCAR, they don’t leave the pits so much as they leave the launch pad. We wanted fans to get a hint of what drivers were feeling and the sense of anticipation built into even just a few seconds of downtime. Every detail needs to be addressed and it needs to happen fast. Because you’re losing more than 300 feet of track position for every second you’re sitting still. In other words, don’t blink.

Details

  • Services
  • Creative Strategy
  • Ad Campaign Concept & Development
  • Branding
  • Broadcast TV
  • Client
  • INDYCAR
  • Industry
  • Sports

More Work

See All Work

AAA Hoosier Motor Club

Determining Which Attracts more Attention: Offer or No Offer?

See the Case Study

University of Indianapolis

An Integrated Media Plan that Delivered A+ Results

Read the Case Study

Visit Indiana

Honoring an Indiana Legend

See the Website

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