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Indianapolis Power & Light

The Thin Line Between 'Safe' and 'Dangerous'

Comprehensive Campaign Shows IPL Stops at Nothing When it Comes to Ensuring Safety

Extreme Safety

When IPL wanted to highlight their efforts in customer and employee safety, it dawned on us that the difference between safe and dangerous could take just about any form. Which was perfect, because IPL takes just about every path to help keep people safer. So we set out to portray some of the extreme situations where these employees find themselves in a style as dramatic as the situations themselves.

IPL takes just about every path to help keep people safer.


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  • Indianapolis Power & Light
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More Work

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Pro Bono Site Redesign Supports Local Nonprofit

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Bringing Supernatural Power and Strength to a Campaign

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