INDIANAPOLIS—What do you do to celebrate 40 years of successful advertising? 40 different events including outings, activities, community service days, spirit days, and in one case, dinner for breakfast. It was a fun way to remind ourselves to stop and smell the roses. And the occasional rosé. We called it our 40x40 Challenge. And truth be told, we actually snuck in 41 of them. (Don’t tell the Analytics department.)
While the actual anniversary didn’t happen until just recently, on October 1, we started the celebration, er, Challenge, months ago. It was a great way to honor (and in some cases, learn) our history, do some good in the community, and just have a little fun.
Speaking of learning our history, we kicked things off with the video we produced to celebrate our FIFTH anniversary. After that we tackled everything from cleaning up the Indianapolis Cultural Trail and helping out at Second Helpings, to throwing axes and watching baseball, to dressing up in honor of our favorite decade and our founder.
It wasn’t as easy as it sounds (just ask Emma, Gail, Carly, Joy, Lexa and Lindsay, who organized all 41 of our 40 challenges), but it sure made turning 40 a lot more fun.
- Watch 5th Anniversary Video
- Easter-Themed Egg Hunt
- Cinco de Mayo Taco Pitch-In
- Nintendo Game Beer O’clock
- Detective Day Outing
- National Mimosa Day
- Share Your Favorite Ad Campaign
- Williams Randall Exterior Sign Updated
- Second Helpings Volunteer Event
- School Spirit Day
- Beer O’clock on the Roof
- Indianapolis Indians Game
- Two Truths and a Lie Game at Company Meeting
- Bring Your Dog to Work Day
- Monumental Marketplace
- Official Williams Randall Website Launch
- Bomb Pops for the 4th of July
- Make a Piece of Artwork as a Team
- Guess the Employee Baby Pictures
- Mid-Summer Ice Cream Bar
- Picnic in the Park
- Gail on the Streets
- Trivia – Williams Randall Edition
- Indianapolis Cultural Trail Clean-Up
- Climb to the Top of the Soldiers and Sailors Monument
- Axe Throwing
- Dinner for Breakfast
- Lobby Installation and Left-Brain Creativity Artwork in Office
- Surprise Giveaway (Albanese Candy)
- Surprise Company Event (Staff Appreciation Day – Thank You Cards)
- Surprise Giveaway (WR Pint Glasses)
- Friday the 13th Spooky Event
- Inaugural Chiwi Awards
- City Market Outing
- Wine and Beer Tasting Event
- Coffee O’clock
- Spirit Week – Dress like Charlie
- Spirit Week – Dress Like Your Favorite Side of the Brain
- Spirit Week – Dress Like One of the Four Decades of Williams Randall
- Spirit Week – Dress Up Day
- Spirit Week – Dress Down Day (in Your Agency T-shirt)
Phew!