We learned that one key reason people play the lottery is the excitement of the time between buying their ticket and finding out if they won. So it dawned on us: every day you miss out on a Quick Draw ticket is a day you miss out on the excitement of knowing you could win.
Enter: one of your worst days ever. Street puddles in your face. Hair-gouging barbers. A disintegrating briefcase. But none of it phases you because you could be within 24 hours of being a three-hundred-thousandaire. This...is a Quick Draw day.
So it dawned on us: every day you miss out on a Quick Draw ticket is a day you miss out on the excitement of knowing you could win.
In the end, The Lottery more than doubled its launch goal with 230% of targeted sales. And the client, who described herself as having very high expectations, admitted those expectations were exceeded, as well.
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