logo

Thank you for subscribing.

We’re keeping our eyes and ears open for more interesting tidbits to pass along to you. Plan to hear from us once a quarter. Thanks again.

Hoosier Lottery

Even the Worst Day is a Good Day with Quick Draw

Surpassing Sales Goals for a New Lottery Game
Hoosier Lottery TV :30 - "Lucky Day" 

We learned that one key reason people play the lottery is the excitement of the time between buying their ticket and finding out if they won. So it dawned on us: every day you miss out on a Quick Draw ticket is a day you miss out on the excitement of knowing you could win.

Enter: one of your worst days ever. Street puddles in your face. Hair-gouging barbers. A disintegrating briefcase. But none of it phases you because you could be within 24 hours of being a three-hundred-thousandaire. This...is a Quick Draw day.

So it dawned on us: every day you miss out on a Quick Draw ticket is a day you miss out on the excitement of knowing you could win.

In the end, The Lottery more than doubled its launch goal with 230% of targeted sales. And the client, who described herself as having very high expectations, admitted those expectations were exceeded, as well. 

Details

  • Services
  • Creative Strategy
  • Ad Campaign Concept & Development
  • Branding
  • Broadcast TV
  • Client
  • Hoosier Lottery
  • Industry
  • Entertainment

More Work

See All Work

INDYCAR

Pushing the Limits with Race Fans

Watch the Commercial

AAA Hoosier Motor Club

Determining Which Attracts more Attention: Offer or No Offer?

See the Case Study

University of Indianapolis

An Integrated Media Plan that Delivered A+ Results

Read the Case Study

Want to see what we’re up to?

Sign up for our quarterly newsletter.