The Results?

We measured the success of our campaign by the total number of clicks from the landing page to the application and the number of completed applications. 

Williams Randall exceeded expectations by providing more than a quarter (the highest share of all sources) of Goodwill’s recruiting applications. Our cost per click improved by 77% when comparing 2021 results to those from March through August 2022. And, our cost per application was cut in half, going from $40.50 to $19.37.

Looking to the Future

Our team is getting ready to kick off another exciting project for Goodwill and we look forward to sharing more when we can.