An unconventional concept for Indiana 811’s safe digging campaign included fun TV and radio commercials, a campaign landing page, a social and static media initiative and more. Though whimsical, it’s grounded in rock-solid strategy and informed by incisive, detailed analytics.
Watch the VideosWilliams Randall helped Indiana’s FSSA battle addiction in the Hoosier state by targeting one of its biggest assets: stigma.
Read the StoryWe tend to take electricity for granted, but IPL sure doesn’t. Our campaign demonstrates just how seriously they take safety.
See the CampaignTo evolve Ivy Tech Community College’s brand, Williams Randall used extensive research—and the awesome power of real alumni stories—to shift perceptions of Ivy Tech from affordable to valuable, and to refresh the school’s enormous website.
See the CampaignWhen it comes to effective marketing, relatability matters. For an initiative like My Healthy Baby, ensuring that women can see themselves enrolling in and benefitting from the service is essential to accomplishing its mission of creating healthier outcomes for Indiana families.
Read MoreIndiana is home to seven acclaimed golf courses designed by the late Pete and Alice Dye, and Indiana Tourism wanted to give the trail the prestige it deserves. Enter our web team, who brought it to an award-winning aesthetic and functional level.
See the WebsiteWith Indianapolis Power & Light’s Power Tools, a homeowner becomes an energy-saving machine. Custom camera and editing work lets the viewer see what an energy-saving machine sees.
Watch the CommercialCradle Indy’s first-ever website leverages a dark-mode-inspired design for increased accessibility and noticeability.
Read MoreHoliday World & Splashin’ Safari aptly named its new steel roller coaster Thunderbird, the mythical bird known to have the power and strength to bring thunder. Williams Randall’s quest was to create a campaign that would cause thunderous ticket sales.
See Case StudyAnywhere you travel in Indiana, you’ll find a getaway worth sharing. We created a campaign that led to a site worth sharing, too, decreasing our client’s cost per click by 32%!
See the Project“Wooooaaaahhh!” “Hahahaha” “Sluuuuurrrrp!” Words barely do justice to a day at Holiday World. Our awareness campaign let viewers know it.
See the CampaignWilliams Randall was engaged to completely rearchitect, redesign, and rebuild the primary public-facing website for Ivy Tech Community College — the largest singly-accredited community college in the country.
See the WebsiteThe Indiana Department of Health wants to help more babies reach their first birthday. We were pleased to name their new program and create the advertising pieces to introduce My Healthy Baby to Indiana families.
See Case StudyElements Financial came to Williams Randall to recreate a website that would effectively work as a digital branch for current and potential members. After thorough research, planning, design, content creation, and programming, the new e-branch proved its worth through a strong increase in applications and higher satisfaction ratings from users.
See Case StudyWilliams Randall Advertising worked with the Indiana Department of Health to create branding, a landing page, OOH ads & radio and video spots for Moms Helpline.
Read MoreIf you’re wired to make changes all the time, wouldn’t you want to change your health insurance every year, too? Not if you’re with MDwise for the Healthy Indiana Plan. We had fun with Rita getting this point across.
Watch the CommercialThe NCAA wanted to publicly thank its top-tier sponsors on the national stage. We decided to air up some balls and accomplish that with a TV commercial.
Watch the CommercialCrew Carwash was looking for a way to attract attention during the busy holiday shopping season. Aimed at gift buyers who struggle with what to buy for the car-owner in their lives, the holiday television campaign and accompanying pieces combine a touch of practicality with a lot of slapstick humor.
Watch the CommercialIndiana Diaper Bank's new website communicates their mission, connects families with places to get diapers, encourages visitors to donate or get involved, and demonstrates their impact as an organization. This pro bono partnership also led to a brand update to reflect the diaper bank's mission.
See the ProjectRHI’s new website accurately reflects the high level of care they provide to patients who’ve been set back by injury, stroke and other illnesses. At the same time, it led to an overall branding update.
See the WebsiteWilliams Randall Advertising worked with Goodwill on several recent campaigns that helped the organization hire new talent in several sectors.
Read the StoryHeading into the holiday shopping season, The Children’s Museum of Indianapolis set its sights on increasing sales of gift memberships. They engaged Williams Randall to develop a targeted online campaign to reach shoppers as they made their holiday gift-buying decisions.
See the Case StudyHorizon Bank came to us as a new client with a tall order: to help them stand out in an industry where everyone seems to say the same thing. Specifically, they wanted to refresh their brand and ultimately become smarter marketers through stronger, more strategic creative that is measured for effectiveness.
See the CampaignWilliams Randall developed a comprehensive media plan to reach potential University of Indianapolis students and their influencers
Read the Case StudyWilliams Randall Advertising drew upon extensive research to better understand an audience and create a more effective campaign for the Indiana Department of Health.
Read MoreWilliams Randall’s integrated campaign for the Crew Carwash Unlimited Plan resulted in an extra-shiny sales report.
See Case StudyWhen you’re planning a getaway, where do you get your information? We bet you said online! And that’s why Indiana Tourism’s website is such an important trip-planning tool for their visitors. Williams Randall did a complete makeover of the website, including aesthetic changes to make it more contemporary as well as functional changes to improve the user and advertiser experiences.
See the WebsiteThis awareness campaign for Holiday World & Splashin’ Safari—a theme park and water park in Santa Claus, Indiana—promotes the storied park's family-owned atmosphere alongside its world-class rides and amenities.
Watch the CommercialWe learned that one key reason people play the lottery is the excitement of the time between buying their ticket and finding out if they won. So it dawned on us: every day you miss out on a Quick Draw ticket is a day you miss out on the excitement of knowing you could win.
Watch the CommercialThe goal was simple. These cars are like rocket ships. Let’s convey that.
Watch the CommercialThe AAA Hoosier Motor Club territory covers a large portion of the Midwest, mainly 50 counties in Indiana. They wanted to attract online traffic to their travel agents and travel planning services. Our team developed a comprehensive strategy that included search engine marketing (SEM) advertisements and contextual display advertisements (banner ads) that all drove visitors to a landing page.
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