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Work

All Work Campaigns TV & Video Websites

Ivy Tech Community College

Brand Evolution for a Better Every Day After

To evolve Ivy Tech Community College’s brand, Williams Randall used extensive research—and the awesome power of real alumni stories—to shift perceptions of Ivy Tech from affordable to valuable, and to refresh the school’s enormous website.

My Healthy Baby

The Importance of Relatability

When it comes to effective marketing, relatability matters. For an initiative like My Healthy Baby, ensuring that women can see themselves enrolling in and benefitting from the service is essential to accomplishing its mission of creating healthier outcomes for Indiana families.

Visit Indiana

Honoring an Indiana Legend

Indiana is home to seven acclaimed golf courses designed by the late Pete and Alice Dye, and Indiana Tourism wanted to give the trail the prestige it deserves. Enter our web team, who brought it to an award-winning aesthetic and functional level.

Indiana Diaper Bank

Pro Bono Site Redesign Supports Local Nonprofit

Indiana Diaper Bank's new website communicates their mission, connects families with places to get diapers, encourages visitors to donate or get involved, and demonstrates their impact as an organization. This pro bono partnership also led to a brand update to reflect the diaper bank's mission.

Holiday World & Splashin' Safari

Bringing Supernatural Power and Strength to a Campaign

Holiday World & Splashin’ Safari aptly named its new steel roller coaster Thunderbird, the mythical bird known to have the power and strength to bring thunder. Williams Randall’s quest was to create a campaign that would cause thunderous ticket sales.

Holiday World & Splashin' Safari

Words Barely Do it Justice

“Wooooaaaahhh!” “Hahahaha” “Sluuuuurrrrp!” Words barely do justice to a day at Holiday World. Our awareness campaign let viewers know it.

Ivy Tech Community College

Evolving a Website and a Brand

Williams Randall was engaged to completely rearchitect, redesign, and rebuild the primary public-facing website for Ivy Tech Community College — the largest, singly-accredited community college in the country.

Elements Financial

Website Redesigned to be a “Digital Branch” Gets Results

Elements Financial came to Williams Randall to recreate a website that would effectively work as a digital branch for current and potential members. After thorough research, planning, design, content creation, and programming, the new e-branch proved its worth through a strong increase in applications and higher satisfaction ratings from users.

Moms Helpline

Animating a Brand: Moms Helpline

Williams Randall Advertising worked with the Indiana Department of Health to create branding, a landing page, OOH ads & radio and video spots for Moms Helpline.

MDwise

To Switch or Not to Switch?

If you’re wired to make changes all the time, wouldn’t you want to change your health insurance every year, too? Not if you’re with MDwise for the Healthy Indiana Plan. We had fun with Rita getting this point across.

Crew Carwash

What if the Carwash Came to Christmas?

Crew Carwash was looking for a way to attract attention during the busy holiday shopping season. Aimed at gift buyers who struggle with what to buy for the car-owner in their lives, the holiday television campaign and accompanying pieces combine a touch of practicality with a lot of slapstick humor.

Rehabilitation Hospital of Indiana

A Website That Reflects World-Class Care

RHI’s new website accurately reflects the high level of care they provide to patients who’ve been set back by injury, stroke and other illnesses. At the same time, it led to an overall branding update.

Horizon Bank

Breaking Out of a Sea of Sameness

Horizon Bank came to us as a new client with a tall order: to help them stand out in an industry where everyone seems to say the same thing. Specifically, they wanted to refresh their brand and ultimately become smarter marketers through stronger, more strategic creative that is measured for effectiveness.

The Children's Museum of Indianapolis

Unwrapping a Successful Gift-Buying Season

Heading into the holiday shopping season, The Children’s Museum of Indianapolis set its sights on increasing sales of gift memberships. They engaged Williams Randall to develop a targeted online campaign to reach shoppers as they made their holiday gift-buying decisions.

Visit Indiana

Improving Aesthetics + Functionality

When you’re planning a getaway, where do you get your information? We bet you said online! And that’s why Indiana Tourism’s website is such an important trip-planning tool for their visitors. Williams Randall did a complete makeover of the website, including aesthetic changes to make it more contemporary as well as functional changes to improve the user and advertiser experiences.

Hoosier Lottery

Even the Worst Day is a Good Day with Quick Draw

We learned that one key reason people play the lottery is the excitement of the time between buying their ticket and finding out if they won. So it dawned on us: every day you miss out on a Quick Draw ticket is a day you miss out on the excitement of knowing you could win.

AAA Hoosier Motor Club

Determining Which Attracts More Attention: Offer or No Offer?

The AAA Hoosier Motor Club territory covers a large portion of the Midwest, mainly 50 counties in Indiana. They wanted to attract online traffic to their travel agents and travel planning services. Our team developed a comprehensive strategy that included search engine marketing (SEM) advertisements and contextual display advertisements (banner ads) that all drove visitors to a landing page.

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